Digital Marketing Calculators
Work through
the numbers.
Use these simple calculators to explore advertising economics. Results are illustrations based on your inputs, not forecasts of campaign performance.
Practical tools
ROAS calculator
Revenue attributed to advertising ÷ advertising spend.
Revenue less ad spend is not profit. Product costs, fulfilment, agency fees, tax and attribution limitations are excluded.
Open the standalone calculator ↗Practical tools
PPC budget planner
Explore how budget, average click cost and conversion rate affect the numbers.
Clicks = budget ÷ CPC. Conversions = clicks × conversion rate. CPA = CPC ÷ conversion rate. These are scenarios, not forecasts; conversions do not necessarily represent qualified leads.
Open the standalone calculator ↗Your next move
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somewhere.
Tell us where you are, where you want to go and what needs to change. We’ll help shape the next step.