Case study
Barrington Freight
Project overview
Barrington Freight is a UK freight forwarder handling air, sea and road freight for businesses worldwide, from single pallets to full containers. It covers the whole of Europe by road, and also offers customs clearance, warehousing and imports from China.
We rebuilt Barrington Freight’s website in 2022 without losing its rankings. Our SEO and link building since have scaled it out with country, route and import pages that pull in shippers from around the world, and the site now brings in more than three times as many enquiries as it did in 2023.
Project highlights
- 232% Increase in Contact-Form Enquiries From 2023 to 2025
- 428% Increase in Google Top 10 Keywords Since June 2021
- 165% Increase in Websites Linking to the Site From July 2022 to April 2026
- 1,468 Visits From AI Assistants Like ChatGPT Since May 2026
- 18% Increase in Enquiries Year on Year in 2026
The challenge
The old site had grown page by page without a clear structure. Several service pages were competing for the same freight terms, so none of them had the authority to rank well.
For a forwarder shipping worldwide, it was also missing pages for the countries and routes customers actually search, from road freight to Ireland to importing from China. A thin backlink portfolio held it back further on competitive national terms.
Our approach
The rebuild and migration came first. Since launch, the focus has been growing the site’s reach country by country, backed by link building.
- Content Mapping: Grouped overlapping services and redirected near-duplicate pages to new main service pages, so each freight term has one strong page.
- Site Structure: Kept every key service within three clicks of the homepage, with clear routes through the import, export, road, sea and air menus.
- Country and Route Pages: Pages for each target country and import route, such as road freight to Ireland and importing from China.
- Guides: FAQs, resources and calculators that answer shippers’ questions before they ask for a quote.
- Link Building: Links from industry and business publications, taking the number of websites linking to the site from 217 to 574.
The results
- +232% contact-form enquiries (2023 to 2025)
- +18% contact-form enquiries so far in 2026 (January to October, vs 2025)
- 1,468 visits from AI assistants such as ChatGPT (May to October 2026)
- +428% keywords in Google’s top 10 results (June 2021 to October 2026)
- From 11 to 208 keywords in Google’s top 3 results (June 2021 to October 2026)
- +165% websites linking to the site (July 2022 to April 2026)
What our client said
A big, complex rebuild done right. Content was consolidated, navigation simplified and international pages rolled out without losing equity. Enquiries are up and the site finally matches the business.
