Case study
Aramex
Project overview
Aramex was founded in 1982 and are one of the world leading courier and package delivery companies.
Project highlights
- Identify Scope and Size of the Target Market
- Analysis of the Existing Market
- PinPoint Opportunities in the Market
- Comprehensive Consultation Provided
The challenge
With the HQ in Dubai, a large portion of their customer base is in the Middle East region. Aramex wanted to gain more visibility across Europe and approached various agencies to see who best aligned with their marketing goals.
Our approach
After an initial kick off meeting, to better understand the clients specific marketing goals, we carried out extensive market research which enabled us to formulate and present a solid SEO plan. We presented the client with all our findings and once the keywords of interest were confirmed a content roadmap was created and a plan was created with tasks to be implemented on a month by month basis.
The results
The client was on board with our methods and suggestions, they found the insights useful and allowed a good strategy to be mapped out.
What our client said
Bird’s market research cut through the noise. We left with a clear SEO roadmap for Europe and practical actions we could start the same week. No fluff, just useful insight.
